That happy thing, a perfume critic

"I once sat in the London Tube across a young woman wearing a t-shirt printed with headline-size words ALL THIS across her large breasts, and in small type underneath “and brains too.” That vulgar-but-wily combination seems to me to sum up Trésor. Up close, when you can read the small print, Trésor is a superbly clever accord between powdery rose and vetiver, reminiscent of the structure of Habanita. From a distance, it’s the trashiest, most good-humored pink mohair sweater and bleached hair thing imaginable. When you manage to appeal to both the reptilian brain and the neocortex of menfolk, what happens is what befell Trésor: a huge success."

From Turin and Sanchez, Perfumes: A Guide. You can read all about it in the New Yorker.